It has spent more than $1 billion on Korean programs alone. Netflix has been investing in foreign language programming since 2015. It will be easy to dismiss “Squid Game” as some kind of fluke or aberration, just the latest quirky show that Netflix turned into a viral smash. Remember when “Tiger King” was all the rage for a few weeks?īut that would be a mistake. It has come up at least twice in conversation every day this week. It is the most popular show in more than 90 countries, unprecedented for a Korean show (and really any TV show). The Korean show is on pace to be the biggest hit in the history of Netflix. “Squid Game.” “Squid Game.” “Squid Game.” If asked to summarize pop culture over the last couple weeks, I would pick six words.
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